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<title>Arnold Palmer News</title>
<link rel="alternate" type="text/html" href="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/" />
<modified>2012-05-04T17:30:55Z</modified>
<tagline></tagline>
<id>tag:www.arnoldpalmer.com,2012:/EXPERIENCE/WHATSNEW//5</id>
<generator url="http://www.movabletype.org/" version="3.2">Movable Type</generator>
<copyright>Copyright (c) 2012, scurry</copyright>
<entry>
<title>Palmer competes in exhibition at The Insperity Championship</title>
<link rel="alternate" type="text/html" href="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/ARCHIVE/2012/05/palmer_competes.aspx" />
<modified>2012-05-04T17:30:55Z</modified>
<issued>2012-05-04T17:28:34Z</issued>
<id>tag:www.arnoldpalmer.com,2012:/EXPERIENCE/WHATSNEW//5.1107</id>
<created>2012-05-04T17:28:34Z</created>
<summary type="text/plain">Patrons of The Insperity Championship will have an opportunity to see Arnold Palmer play with Jack Nicklaus, Gary Player and Lee Trevino compete in a special competition Saturday afternoon of tournament week at The Woodlands Tournament Course.

The tournament has created a Greats of Golf competition that will also include Don January, Miller Barber, Gene Littler, David Graham and Dave Stockton.

On Saturday, May 5, this powerful and entertaining group of the game&apos;s greatest players will tee off following the last tee time of the official competition. These nine players will play in threesomes and will play an 18-hole scramble format.</summary>
<author>
<name>scurry</name>

<email>webmaster@arnoldpalmer.com</email>
</author>
<dc:subject>What&apos;s New</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/">
<![CDATA[<p>Patrons of The Insperity Championship will have an opportunity to see Arnold Palmer play with Jack Nicklaus, Gary Player and Lee Trevino compete in a special competition Saturday afternoon of tournament week at The Woodlands Tournament Course.</p>
<p>
The tournament has created a Greats of Golf competition that will also include Don January, Miller Barber, Gene Littler, David Graham and Dave Stockton.</p>
<p>
On Saturday, May 5, this powerful and entertaining group of the game's greatest players will tee off following the last tee time of the official competition. These nine players will play in threesomes and will play an 18-hole scramble format.</p>
]]>
<![CDATA[<p>
"We wanted to do something special for the fans this year and when these gentlemen agreed to participate in this relaxed but competitive format we were ecstatic and so were the players," said Executive Director Bryan Naugle. "This is an incredible opportunity that perhaps will never be matched again."</p>
<p>
This group includes five World Golf Hall of Fame members, has a combined total of 256 PGA TOUR victories, 46 major championship titles and 141 Champions Tour wins.</p>
<p>
The Insperity Championship offers FREE grounds only admission tickets courtesy of Insperity, The Woodlands Development Company, Woodforest National Bank and HP. The grounds ticket also includes free parking and shuttle service.</p>
<p>
For updated information on all aspects of the Insperity Championship, fans are encouraged to visit <a href="http://www.insperitychampionship.com">www.insperitychampionship.com</a>.</p>]]>
</content>
</entry>
<entry>
<title>Arnold Palmer and Tom Ridge to Receive Honorary Degrees at 2012 Allegheny College Commencement Ceremony</title>
<link rel="alternate" type="text/html" href="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/ARCHIVE/2012/04/arnold_palmer_a_7.aspx" />
<modified>2012-04-19T20:21:23Z</modified>
<issued>2012-04-19T20:16:44Z</issued>
<id>tag:www.arnoldpalmer.com,2012:/EXPERIENCE/WHATSNEW//5.1106</id>
<created>2012-04-19T20:16:44Z</created>
<summary type="text/plain">In its 197th year, Allegheny College will award honorary doctorates to two distinguished Pennsylvanians - Arnold Palmer and Tom Ridge - at the college’s 2012 Commencement ceremony on Saturday, May 12.</summary>
<author>
<name>scurry</name>

<email>webmaster@arnoldpalmer.com</email>
</author>
<dc:subject>What&apos;s New</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/">
<![CDATA[<p>In its 197th year, Allegheny College will award honorary doctorates to two distinguished Pennsylvanians - Arnold Palmer and Tom Ridge - at the college’s 2012 Commencement ceremony on Saturday, May 12.</p>
<p>
“Allegheny College is honored that two such distinguished individuals as Arnold Palmer and Tom Ridge will be joining our community of scholars for this year’s commencement,” said Allegheny College President James H. Mullen Jr. “They embody the values that Allegheny has represented for almost 200 years. They are Pennsylvanians who have achieved the highest levels of national and international greatness while always remaining true to their Pennsylvania roots.</p>
<p>
“To have either one of these amazing Pennsylvanians on the graduation platform with us would be an honor, but to have these two dear friends together is a special privilege,” added Mullen.</p>
<p>
Ridge and Palmer became close friends during Ridge’s tenure as Pennsylvania governor. They golf together frequently and Ridge has even caddied for Palmer. Ridge has made joining Palmer at his Bay Hill golf tournament an annual tradition. </p>]]>
<![CDATA[<p>One of the greatest athletes of the 20th century, Arnold Palmer is known for having set the highest bar of excellence, sportsmanship and generosity in competition and public life. He amassed 92 championships in professional competition of national or international stature. Sixty-two of the victories came on the U.S. PGA Tour, starting with the 1955 Canadian Open. Seven of his victories came in what the golfing world considers the four major professional championships. He won the Masters Tournament four times, in 1958, 1960, 1962 and 1964; the U.S. Open in 1960; and the British Open in 1961 and 1962.</p>
<p>
Highly successful as a businessman and entrepreneur, Palmer is president of Latrobe Country Club and of the Bay Hill Club and Lodge in Orlando, Fla., which hosts the annual Arnold Palmer Invitational Presented by MasterCard, on the PGA Tour. In 1999 Palmer and a group of investors purchased the famed Pebble Beach golf complex. Since the mid-1960s, he has helped design about 300 new courses throughout the world.</p>
<p>
He played a major role in the fund-raising drive in the 1980s that led to the creation of the Arnold Palmer Hospital for Children and Women and the Arnold Palmer Medical Center in Orlando.</p>
<p>
Palmer received the Presidential Medal of Freedom in 2004 and the Congressional Gold Medal in 2009. He has received virtually every national award in golf and is a charter member of the World Golf Hall of Fame and the PGA Hall of Fame.</p>
<p>The Commencement ceremony will take place at 2 p.m. on Bentley Hall lawn. In the event of inclement weather, the ceremony will take place in the Wise Center Sports Forum. Tickets are required for admission only if the ceremony is held in the Wise Center.</p>]]>
</content>
</entry>
<entry>
<title>Arnold Palmer&apos;s Guide to the Majors 2012</title>
<link rel="alternate" type="text/html" href="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/ARCHIVE/2012/04/arnold_palmers_3.aspx" />
<modified>2012-04-13T20:44:44Z</modified>
<issued>2012-04-12T20:39:44Z</issued>
<id>tag:www.arnoldpalmer.com,2012:/EXPERIENCE/WHATSNEW//5.1104</id>
<created>2012-04-12T20:39:44Z</created>
<summary type="text/plain">Following its successful launch in the United States last year, Arnold Palmer’s Guide to the Majors is coming to the United Kingdom this summer.

It is now more than 50 years since Arnold Palmer founded the concept of the modern majors during a convivial conversation with a journalist friend on a flight over to Scotland to play in the 1960 Open at St Andrews.

Over the past half-century, the game has mushroomed in importance and popularity, largely due to the ever-increasing public focus on the game’s four Major championships.</summary>
<author>
<name>scurry</name>

<email>webmaster@arnoldpalmer.com</email>
</author>
<dc:subject>What&apos;s New</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/">
<![CDATA[<p>Following its successful launch in the United States last year, Arnold Palmer’s Guide to the Majors is coming to the United Kingdom this summer.</p>
<p>
It is now more than 50 years since Arnold Palmer founded the concept of the modern majors during a convivial conversation with a journalist friend on a flight over to Scotland to play in the 1960 Open at St Andrews.</p>
<p>
Over the past half-century, the game has mushroomed in importance and popularity, largely due to the ever-increasing public focus on the game’s four Major championships.</p>]]>
<![CDATA[<p>
In celebration of this flowering tradition, golf fans can enjoy more than 170 pages of articles, including interviews with all the reigning Major champions, previews of this year’s championships and the host courses, historical and reflective features by leading golf writers from both the UK and USA, a statistical roll-call of every Major championship winner since 1860, and a first-person interview with the man himself: Arnold Palmer.</p>
<p>
This definitive guide to the four most prominent tournaments in the game of golf – the Masters, US Open, The Open and PGA Championship guide will go on sale in W.H. Smith and other leading newsagents in early June at £5.95 a copy. A copy will also be presented, as part of their paid-for entry, to each person who attends next month’s Golf Live event at the London Golf Club (18-20 May) as a personal gift from Mr. Palmer.</p>
<p>
“The game’s four majors are an endless source of fascination to me, and it is with considerable pride that I commend to you a publication bearing my name that will be available at news-stands throughout the country from late May onwards-Arnold Palmer’s Guide to the Majors 2012. The first issue of this publication came out last year here in the US and was deemed a great success, and I’m sure the 2012 edition will be equally compelling.”</p>
<p>
Published on both sides of the Atlantic by specialist golf and luxury-lifestyle media house TMC USA, the guide will also be available for purchase through apple on IPAD and has its own website, <a href="http://www.themajorsofgolf.com">www.themajorsofgolf.com</a></p>
<p>
Edited by golf industry veteran Paul Trow, the guide’s publisher is  Matthew Squire and the contributors include Bill Elliott, current chairman of the Association of Golf Writers, the BBC’s golf correspondent Iain Carter, Mark Garrod (Press Association), James Corrigan (The Independent), Clive Agran, Andy Farrell, Colin Callander, Peter Swain and Dominic Pedler (all Golf International), Adam Hathaway (Sunday People), Paul Mahoney (Golf magazine), Ben Evans (Golf Business Development), Robin Barwick (SGB Golf), authors Martin Vousden and Ross Biddescombe, and distinguished American writers Bob Harig, Art Spander, Jack Ross, Chris Rodell and Tony Dear.</p>
<p>
With considerable in-store promotional budget, the magazine will be clearly available in numerous high-street outlets, predominantly WH Smith and Sainsbury’s. Due to the exploits of four recent Major winners (Darren Clarke, Rory McIlroy, Graeme McDowell and Padraig Harrington), the guide will be prominently displayed in Ireland.</p>
<p>
In addition, the Swing for Sammy charity, which benefits Cancer Research UK, the Royal Marsden and St Mark’s Hospitals, MacMillan Nurses, and the North London and Weald (Tunbridge Wells) hospices, will receive a percentage of the net copy sales income.</p>
<p>
TMC USA www.tmcusallc.com</p>]]>
</content>
</entry>
<entry>
<title>PALMER AT THE 2012 MASTERS</title>
<link rel="alternate" type="text/html" href="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/ARCHIVE/2012/04/palmer_at_the_2_2.aspx" />
<modified>2012-04-04T22:37:33Z</modified>
<issued>2012-04-04T15:35:23Z</issued>
<id>tag:www.arnoldpalmer.com,2012:/EXPERIENCE/WHATSNEW//5.1103</id>
<created>2012-04-04T15:35:23Z</created>
<summary type="text/plain">Arnold Palmer&apos;s string of consecutive playing appearances in the Masters Tournament ended at 50 when he competed for a final time in the 2004 championship, but Arnold Palmer flew into Augusta, Georgia, again yesterday, a stop he has made every year since 1955.</summary>
<author>
<name>scurry</name>

<email>webmaster@arnoldpalmer.com</email>
</author>
<dc:subject>What&apos;s New</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/">
<![CDATA[<p>Arnold Palmer's string of consecutive playing appearances in the Masters Tournament ended at 50 when he competed for a final time in the 2004 championship, but Arnold Palmer flew into Augusta, Georgia, again yesterday, a stop he has made every year since 1955.</p>
<p>
As he did last year, Palmer attended the Champions Dinner Tuesday in the historic Augusta National clubhouse. Charl Schwartzel, the defending champion, hosted the dinner, at which virtually all of the living former winners of the classic event, playing or non-playing, gathered.</p>
<p>
Palmer serves as an Honorary Starter on Thursday, April 5, with his long-time rivals and friends Jack Nicklaus and Gary Player, each hitting tee shots at 7:40 a.m. ET on the first tee to launch the 2012 Masters. </p>]]>
<![CDATA[
<p>
In a seven-year stretch from 1960-1966, only Player, Palmer and Nicklaus won the Masters: three by Palmer, three by Nicklaus and one victory by Player.</p>
<p>
Palmer is just the sixth person to serve as Honorary Starter in the long history of the Masters, which began in 1934. Jock Hutchison and Fred McLeod inaugurated the role in 1963. Byron Nelson and Gene Sarazen took over in 1981 and Ken Venturi filled in for Nelson in 1983. Sam Snead joined Nelson and Sarazen in 1984. The position was vacant since Snead died following the 2002 Masters until the 2007 event when Palmer assumed the role for the first time.</p>
<p>
"As you know, Augusta is one of my favorite places and the Masters has meant so much to me personally throughout my career. I have always been treated so warmly there by the patrons. I hope in some way I can show my gratitude to the fans who have followed and supported me these many years” said Palmer.</p>
<p>
Visit www.masters.com for information.</p>]]>
</content>
</entry>
<entry>
<title>Arnold Palmer eBook Now Available</title>
<link rel="alternate" type="text/html" href="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/ARCHIVE/2012/03/arnold_palmer_e.aspx" />
<modified>2012-03-28T16:57:49Z</modified>
<issued>2012-03-17T03:43:26Z</issued>
<id>tag:www.arnoldpalmer.com,2012:/EXPERIENCE/WHATSNEW//5.1088</id>
<created>2012-03-17T03:43:26Z</created>
<summary type="text/plain"><![CDATA[ In recognition of the Arnold Palmer Invitational, Thomas Hauser&rsquo;s book &ldquo;Arnold Palmer: A Personal Journey&rdquo; is being re-released.Hauser   was granted inside access to Palmer, his family, his friends and his   business associates. The behind-the-scenes look also includes   photographs from Palmer&rsquo;s archive, allowing an intimate look into the life of a sporting icon. Palmer, now 82, is arguably golf&rsquo;s most   popular figure and a champion on and off the course. His playing career   included 92 world-wide victories, 62 PGA Tour wins and seven major   championships. He captured four Masters titles, two British Opens and   one U.S. Open.]]></summary>
<author>
<name>scurry</name>

<email>webmaster@arnoldpalmer.com</email>
</author>
<dc:subject>What&apos;s New</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/">
<![CDATA[ <p>Courtesy of the <a href="http://www.golfchannel.com/news/golf-channel-team/arnold-palmer-and-personal-journey/">Golf Channel Team</a></p> <p>In recognition of the Arnold Palmer Invitational, Thomas Hauser&rsquo;s book &ldquo;Arnold Palmer: A Personal Journey&rdquo; is being re-released.</p>]]>
<![CDATA[  <div align="center"><img src="/images/palmer_1962.jpg" width="450" height="218" /></div>
  <p>Hauser   was granted inside access to Palmer, his family, his friends and his   business associates. The behind-the-scenes look also includes   photographs from Palmer&rsquo;s archive, allowing an intimate look into the   life of a sporting icon.</p>
  <p><img src="/images/personal_journey_cover.jpg" alt="Arnold Palmer Ebook Cover" width="226" height="325" align="right" />Palmer, now 82, is arguably golf&rsquo;s most   popular figure and a champion on and off the course. His playing career   included 92 world-wide victories, 62 PGA Tour wins and seven major   championships. He captured four Masters titles, two British Opens and   one U.S. Open.</p>
  <p>He also captivated the public with his rugged, good looks; daring   personality and charisma. Golf fans created &ldquo;Arnie&rsquo;s Army&rdquo; and he was   dubbed &ldquo;The King.&rdquo; Those same fans will be captivated by&nbsp;&ldquo;Arnold Palmer:   A Personal Journey&rdquo; as it shows how the legendary man lived the   American dream on and off the golf course.</p>
  <blockquote>
    <p>" I have always thought that, of all the   books I have done, 'A Personal Journey' was a particularly good one with   its wonderful selection of pictures and the excellent text that   accompanied the photos. I enjoyed working with Tom Hauser on the book   and felt we created an interesting chronicle of my golfing career and my   life." ~  Arnold Palmer</p></blockquote>
  <p>His philanthropic nature helped lead to the   creation of the Arnold Palmer Invitational, the Arnold Palmer Children's   Hospital, the Winnie Palmer Hospital for Women &amp; Babies and Golf   Channel.</p>
  <p>The eBook edition includes a foreword from Golf Channel&rsquo;s Rich   Lerner, an afterword from the author and an original essay by Palmer   entitled, &ldquo;Reflections on the Game.&rdquo;</p>
<p><strong>Amazon Kindle</strong></p>
<p><a href="http://www.amazon.com/dp/B007L4XNHA">Click here to buy book</a></p>
<p><strong>Barnes & Noble Nook</strong></p>
<p><a href="http://www.barnesandnoble.com/w/arnold-palmer-thomas-hauser/1001813640?ean=9781938069048&itm=3&usri=thomas+hauser">Click here to buy book</a></p>
  <p><strong>Buy eBook for iPad, iPhone and iPod Touch:</strong></p>
  <p><a href="http://itunes.apple.com/us/book/arnold-palmer/id510339408?mt=11&amp;uo=4" target="itunes_store" shape="rect"><img src="/images/badge_bookstore-lrg.gif" alt="Arnold Palmer - Arnold Palmer &amp; Thomas Hauser" border="0" /></a></p>
<iframe width="450" height="259" src="http://www.youtube.com/embed/qs-Um4zo6fE?rel=0" frameborder="0" allowfullscreen></iframe>]]>
</content>
</entry>
<entry>
<title>ARNOLD PALMER INVITATIONAL PRESENTED BY MASTERCARD CHAMPIONS CHILDREN&apos;S HEALTH WITH EVERY NEW FACEBOOK FAN</title>
<link rel="alternate" type="text/html" href="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/ARCHIVE/2012/02/arnold_palmer_i_6.aspx" />
<modified>2012-02-20T17:13:17Z</modified>
<issued>2012-02-20T15:12:54Z</issued>
<id>tag:www.arnoldpalmer.com,2012:/EXPERIENCE/WHATSNEW//5.1075</id>
<created>2012-02-20T15:12:54Z</created>
<summary type="text/plain"><![CDATA[
ORLANDO, FL. - Arnold Palmer Invitational Presented by

MasterCard, one of very few &quot;invite only&quot; tournaments on the PGA TOUR,

has made it even easier to help children in need of care at Arnold Palmer

Medical Center. For every new fan who 'likes' the tournament Facebook

page (facebook.com/arnoldpalmerinvitational) from now through March

25, 2012, MasterCard will generously donate $10, up to $200,000 to help

children being cared for at Arnold Palmer Hospital for Children and

Winnie Palmer Hospital for Women and Babies.]]></summary>
<author>
<name>scurry</name>

<email>webmaster@arnoldpalmer.com</email>
</author>
<dc:subject>What&apos;s New</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/">
<![CDATA[<p>
ORLANDO, FL. - Arnold Palmer Invitational Presented by

MasterCard, one of very few &quot;invite only&quot; tournaments on the PGA TOUR,

has made it even easier to help children in need of care at Arnold Palmer

Medical Center. For every new fan who 'likes' the tournament Facebook

page (<a href="http://www.facebook.com/arnoldpalmerinvitational">facebook.com/arnoldpalmerinvitational</a>) from now through March

25, 2012, MasterCard will generously donate $10, up to $200,000 to help

children being cared for at Arnold Palmer Hospital for Children and

Winnie Palmer Hospital for Women and Babies.</p>]]>
<![CDATA[<p>
"The tournament is pleased to have another opportunity to help the

kids that the hospitals serve," said Scott Welllington, Tournament

Director. "Facebook is a terrific way to keep our fans informed and now it

allows fans to make a difference in the lives of kids at Arnold Palmer

Medical Center - the Hospital that Golf Built."</p>
<p>
Arnold Palmer Hospital for Children and Winnie Palmer Hospital for

Women & Babies, collectively known as Arnold Palmer Medical Center,

received the PGA TOUR Charity of the Year Award in 2009. Arnold Palmer

Hospital for Children has been ranked 30th for heart and heart surgery

and 28th for orthopedics in U.S. News & World Report's 2010 edition of

America's Best Children's Hospitals.</p>
<p>
"As a long standing sponsor of the Arnold Palmer Invitational

Presented by MasterCard, we are honored to be able to help drive

awareness and support for these tremendous hospitals that are bringing

much-needed medical care to thousands of children,&quot; said Chris

McWilton, President, U.S. Markets, MasterCard Worldwide.</p>
<p>
To be connected to the hospital that golf built, simply log on to

<a href="http://www.facebook.com/arnoldpalmerinvitational ">www.facebook.com/arnoldpalmerinvitational </a>and 'like' the official

tournament page. For every new fan who 'likes' the Facebook page, $10

will be donated by MasterCard Worldwide to Arnold Palmer Medical

Center, up to $200,000. Tickets to the 34th Annual Arnold Palmer

Invitational Presented by MasterCard can be purchased online at

ArnoldPalmerInvitational.com, by phone at 866-764-4843 or 407-876-

7774, or in person at the Ticket Office at Arnold Palmer's Bay Hill Club &

Lodge. Visit ArnoldPalmerInvitational.com for additional information on

tickets and the 2012 tournament.</p>
<p>
<strong>About the Arnold Palmer Invitational Presented by MasterCard</strong><br />

The Arnold Palmer Invitational Presented by MasterCard will hold its 34th

annual tournament March 19-25, 2012. The Arnold Palmer Invitational

Presented by MasterCard is one of Central Florida's signature events, a

premier sporting event and a highlight of the PGA TOUR, attracting some

of the greatest talent in golf. The entire event is overseen and directed by

one of the game's all-time greats &mdash; Arnold Palmer. Proceeds from the

tournament benefit Arnold Palmer Medical Center, including Arnold

Palmer Hospital for Children and Winnie Palmer Hospital for Women &

Babies.</p>
<p>
<strong>About Arnold Palmer Hospital for Children</strong><br />

Arnold Palmer Hospital for Children, supported by the Arnold Palmer

Medical Center Foundation, is a 158-bed facility dedicated exclusively to

the needs of children. Located in Orlando, Arnold Palmer Hospital

provides expertise in pediatric specialties such as cardiac care,

craniomaxillofacial surgery, emergency and trauma care, gastroenterology,

nephrology, neurology, oncology, orthopedics, pulmonology and sports

medicine. Visit www.arnoldpalmerhospital.com to learn more about all of

our specialties.</p>
<p>
<strong>About MasterCard</strong><br />

MasterCard (NYSE: MA), www.mastercard.com, is a global payments and

technology company. It operates the world's fastest payments processing

network, connecting consumers, financial institutions, merchants,

governments and businesses in more than 210 countries and territories.

MasterCard's products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone. Follow us on Twitter @mastercardnews, join the conversation on The Heart of Commerce Blog and subscribe for the latest news.</p>]]>
</content>
</entry>
<entry>
<title>Arnold Palmer Announced as a Trustee to The First Tee</title>
<link rel="alternate" type="text/html" href="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/ARCHIVE/2012/02/arnold_palmer_a_6.aspx" />
<modified>2012-02-22T16:27:35Z</modified>
<issued>2012-02-16T16:23:25Z</issued>
<id>tag:www.arnoldpalmer.com,2012:/EXPERIENCE/WHATSNEW//5.1078</id>
<created>2012-02-16T16:23:25Z</created>
<summary type="text/plain">Last week “A Toast to The First Tee” was held at AT&amp;T Pebble Beach National Pro-Am, where World Golf Hall of Fame member Arnold Palmer was announced as a Trustee in support of The First Tee Campaign for 10 Million Young People. Also at the event were The First Tee Honorary Chair, President George W. Bush, and Campaign Co-Chair and PGA TOUR Commissioner Tim Finchem along with The First Tee Chief Executive Officer Joe Louis Barrow, Jr. </summary>
<author>
<name>scurry</name>

<email>webmaster@arnoldpalmer.com</email>
</author>
<dc:subject>What&apos;s New</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/">
<![CDATA[<p>Last week “A Toast to The First Tee” was held at AT&T Pebble Beach National Pro-Am, where World Golf Hall of Fame member Arnold Palmer was announced as a Trustee in support of The First Tee Campaign for 10 Million Young People. Also at the event were The First Tee Honorary Chair, President George W. Bush, and Campaign Co-Chair and PGA TOUR Commissioner Tim Finchem along with The First Tee Chief Executive Officer Joe Louis Barrow, Jr. </p>
<p>The mission of The First Tee is to impact the lives of young people by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf.</p>]]>
<![CDATA[<iframe width="450" height="229" src="http://www.youtube.com/embed/G5ZlV9UChZw" frameborder="0" allowfullscreen></iframe><br>
<p>This clip from the evening aired during Saturday’s telecast of the tournament, after which CBS lead analyst Jim Nantz mentioned that AT&T, title sponsor of the PGA TOUR event and CBS have also joined in supporting the Campaign. </p>]]>
</content>
</entry>
<entry>
<title>HOSTING PGA TOUR EVENT NEVER GETS OLD FOR GOLF LEGEND ARNOLD PALMER</title>
<link rel="alternate" type="text/html" href="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/ARCHIVE/2012/02/hosting_pga_tou.aspx" />
<modified>2012-02-09T20:31:43Z</modified>
<issued>2012-02-08T20:30:54Z</issued>
<id>tag:www.arnoldpalmer.com,2012:/EXPERIENCE/WHATSNEW//5.1072</id>
<created>2012-02-08T20:30:54Z</created>
<summary type="text/plain"><![CDATA[  The man known in golf circles as &quot;The King&quot; eager as ever for next edition of the tournament that bears his name 
 Having won seven major championships and competed in more than 150 in his illustrious career, Arnold Palmer certainly knows enough about what goes into making a golf tournament special.
  Palmer would never be so bold as to claim that the tournament that bears his name, the Arnold Palmer Invitational Presented by MasterCard, is a major championship. But that doesn't mean that the golf legend known as &quot;The King&quot; doesn't strive to make his annual PGA TOUR event at the Bay Hill Club &amp; Lodge as good as it can be, with a world-class golf course to challenge the game's best players and as many nice touches as possible to make both competitors and fans feel welcome.]]></summary>
<author>
<name>scurry</name>

<email>webmaster@arnoldpalmer.com</email>
</author>
<dc:subject>What&apos;s New</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/">
<![CDATA[<p>  <em><strong>The man known in golf circles as &quot;The King&quot; eager as ever for next edition of the tournament that bears his name </strong></em><strong></strong></p>
<p> Having won seven major championships and competed in more than 150 in his illustrious career, Arnold Palmer certainly knows enough about what goes into making a golf tournament special.
  Palmer would never be so bold as to claim that the tournament that bears his name, the Arnold Palmer Invitational Presented by MasterCard, is a major championship. But that doesn't mean that the golf legend known as &quot;The King&quot; doesn't strive to make his annual PGA TOUR event at the Bay Hill Club &amp; Lodge as good as it can be, with a world-class golf course to challenge the game's best players and as many nice touches as possible to make both competitors and fans feel welcome.</p>]]>
<![CDATA[<p> &quot;I like to think that at the end of the day there isn't something we've overlooked to make this tournament as good as it can be,&quot; Palmer, 82,
  says of his event that is in its 34th year on Bay Hill's Championship Course. &quot;What really sets a major apart from other tournaments is history and the prestige of the title, and we know the four events that mean the most in that regard. My goal for this tournament is to have a well-run, exciting and fun tournament that players hopefully want to come back to and keep playing. I want to see lots of fans, and good media support, and of course the participation of our sponsors is just tremendous, so you put it all together and it's great to see the game and our charities benefit.</p>
<p> &quot;I think about this tournament all year, and it's something I get excited about every year, because every year is different and brings something new.&quot;</p>
<p> The 2012 Arnold Palmer Invitational Presented by MasterCard is scheduled for March 19-25 with Scotland's Martin Laird the defending champion. The purse in the final event in the PGA TOUR's Florida swing is $6 million.</p>
<p> If there is one thing that Palmer does try to emulate it's striving to get the Championship Course at Bay Hill in major championship condition.</p>
<p> &quot;That's the thing that we look at more than any other, is to have our golf course be a major championship quality in its condition and its challenge,&quot; Palmer says. &quot;We don't really strive to make it particularly difficult, because the course itself, to a degree, is naturally that way by its design. We want it to be a good test, a fair test. We have a good golf course, and we want to make it playable but also ask the players to hit some good golf shots. Our greens tend to be on the faster side and very firm, which is something that we now have the opportunity to do since we upgraded our greens. But what we've found over the years is that these players can score when hitting the proper shots and that's all we're asking them to do.&quot;</p>
<p> Palmer admits that if there is one major championship that has most influenced him in his approach to hosting the Arnold Palmer Invitational Presented by MasterCard, it would have to be the Masters Tournament, which he won four times (1958-60-62-64).</p>
<p> &quot;I think when you look at the Masters, what you think of is something that is of high quality and consistent,&quot; he says. &quot;Year to year you can look at what goes on at Augusta National Golf Club and you know
  what you're going to get. That's what we've always tried to do, and we think we're in a better position to deliver on that since we changed the golf course and made some improvements on our greens.&quot;</p>
<p> Consistency just happens to be a hallmark of Palmer's life. He has been a steadfast supporter not only of the game of golf, but also of the charity component that golf can champion. And, of course, that has meant primarily his devotion to the Arnold Palmer Hospital for Children and the Winnie Palmer Hospital for Women and Babies in Orlando.</p>
<p> But much of what Palmer does on behalf of the hospital in terms of charitable donations is generated through a successful tournament. And foremost in the conducting of the tournament is the Bay Hill course, which underwent a major renovation in 2010. Reaction among the players to those improvements was gratifying to the tournament host.</p>
<p> &quot;The changes have been fantastic, and most of the comments have been good, very complimentary, and that's something we have worked hard on,&quot; Palmer says. &quot;And the golf course condition throughout the winter has been about the best ever. If the weather cooperates throughout
  February and into the weeks leading up to the tournament, the players are going to find the golf course in fantastic shape.&quot;</p>
<p> Palmer adds that although he doesn't play Bay Hill as often as he once did - he still plays once or twice a week, though - his enthusiasm for the game and accompanying activities hasn't waned.</p>
<p> &quot;I feel fortunate to still be able to do the things that I'm doing, and one of the most important is the work with the hospital,&quot; he says. &quot;And the same goes for the other charities that we are connected with. Even though I don't play much golf anymore, I am excited about being involved in the game and what the game means for helping worthy causes. I definitely get a charge out of golf still, particularly the event we have here, and it's always something that's simply fun to be able to do.&quot;</p>
<p> For tickets to the 2012 Arnold Palmer Invitational Presented by MasterCard or for more information, call the Bay Hill Club ticket office at 407-876-7774 or toll free at 1-866-764-4843, or visit us on the Internet at www.arnoldpalmerinvitational.com. Tournament proceeds benefit the Arnold Palmer Hospital for Children and the Winnie Palmer Hospital for Women and Babies.
</p>]]>
</content>
</entry>
<entry>
<title>Tandy Brands Signs License Agreement With Arnold Palmer Enterprises</title>
<link rel="alternate" type="text/html" href="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/ARCHIVE/2012/01/tandy_brands_si.aspx" />
<modified>2012-01-25T19:48:49Z</modified>
<issued>2012-01-25T19:27:37Z</issued>
<id>tag:www.arnoldpalmer.com,2012:/EXPERIENCE/WHATSNEW//5.1069</id>
<created>2012-01-25T19:27:37Z</created>
<summary type="text/plain">DALLAS, Jan 25, 2012 (GlobeNewswire via COMTEX) -- Tandy Brands Accessories, Inc. announced today that it has entered into a multi-year license agreement with Arnold Palmer Enterprises (APE), to license and market products in its accessories category under the brands Arnold Palmer(R) and Arnie(R). The Company expects to see incremental impact in its accessories business in the first half of calendar year 2013.
</summary>
<author>
<name>scurry</name>

<email>webmaster@arnoldpalmer.com</email>
</author>
<dc:subject>What&apos;s New</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/">
<![CDATA[<p>DALLAS, Jan 25, 2012 (GlobeNewswire via COMTEX) -- Tandy Brands Accessories, Inc. announced today that it has entered into a multi-year license agreement with Arnold Palmer Enterprises (APE), to license and market products in its accessories category under the brands Arnold Palmer(R) and Arnie(R). The Company expects to see incremental impact in its accessories business in the first half of calendar year 2013.</p>
<p>
"We are excited to be partnering with Arnold Palmer, one of the most successful names in the game of golf. Arnold Palmer's popularity is legendary and his name provides unquestioned authenticity to our products," said Rod McGeachy, Chairman, President and Chief Executive Officer of Tandy Brands. "This new license agreement is a significant win for Tandy Brands, helping further strengthen our current golf category business as well as opening up additional channels of distribution."</p>]]>
<![CDATA[<p>
Under the terms of the license agreement, Tandy Brands will have rights to leverage its expertise in golf belts. The Company expects to drive incremental distribution in green grass shops, off-course golf specialty stores, department stores as well as in corporate and E-commerce shops. The license is for retail merchandise in the United States, Puerto Rico and shops at APE designed or managed golf courses in Canada.</p>
<p>
"We are pleased to partner with Tandy Brands, as their product and expertise in the belt category fit well within the Arnold Palmer brand," said Cori Britt, VP of Arnold Palmer Enterprises. "As we work to ensure the Arnold Palmer brand is positioned for success, Tandy Brands provides the product and distribution to help us accomplish that goal."</p>
<p>
<strong>About Tandy Brands</strong></p>
<p>
Tandy Brands is a leading designer and marketer of branded men's, women's and children's accessories, including belts, gifts and small leather goods. Merchandise is marketed under various national as well as private brand names through all major retail distribution channels.</p>
<p>
<strong>About Arnold Palmer Enterprises</strong></p>
<p>
Arnold Palmer is many things to many people...world famous golf immortal and sportsman, highly-successful business executive, prominent advertising spokesman, skilled aviator, talented golf course designer and consultant, devoted family patriarch and a man with a down-to-earth common touch. Palmer is President of Arnold Palmer Enterprises, Inc., a multi-division structure which encompasses his global commercial activity and has continuously grown and evolved for over five decades by delivering on a promise of value, integrity and honesty. Arnold Palmer's licensing, endorsements, and spokesman associations are prevalent worldwide. For more information visit: www.arnoldpalmer.com</p>]]>
</content>
</entry>
<entry>
<title>Moore Becomes Arnie Man </title>
<link rel="alternate" type="text/html" href="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/ARCHIVE/2012/01/moore_becomes_a.aspx" />
<modified>2012-01-18T16:40:46Z</modified>
<issued>2012-01-18T16:21:56Z</issued>
<id>tag:www.arnoldpalmer.com,2012:/EXPERIENCE/WHATSNEW//5.1065</id>
<created>2012-01-18T16:21:56Z</created>
<summary type="text/plain">(TORONTO) - Arnie - a partnership between Arnold Palmer Enterprises and the co-founders of Quagmire Golf clothing - announces that PGA Tour star and style icon Ryan Moore has become the brand ambassador for the new golf and lifestyle apparel line directly inspired by Arnold Palmer&apos;s classic looks from the 1950s, 60s and 70s.</summary>
<author>
<name>scurry</name>

<email>webmaster@arnoldpalmer.com</email>
</author>
<dc:subject>What&apos;s New</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/">
<![CDATA[<p>(TORONTO) - Arnie - a partnership between Arnold Palmer Enterprises and the co-founders of Quagmire Golf clothing - announces that PGA Tour star and style icon Ryan Moore has become the brand ambassador for the new golf and lifestyle apparel line directly inspired by Arnold Palmer's classic looks from the 1950s, 60s and 70s.</p>
<p>
As part of this multi-year agreement, Moore will exclusively wear Arnie during all competitions, display the logo on his shirts, make appearances on behalf of the company and be featured in its marketing initiatives.</P>
<p>
"Mr. Palmer is among my all-time idols as a golfer and a person, so competing in these clothes and being so closely associated with his style legacy is a dream come true," says Moore. "The research that went into each piece is really evident and when you combine those timeless elements with advanced technical fabrics you've got something great."</p>]]>
<![CDATA[<p><a href="http://www.arniewear.com/"><img src="http://www.arnoldpalmer.com/images/news/2012_arnie_moore.png" alt="PGA TOUR Pro Ryan Moore wears new Arnie clothing line" width="250" height="82" hspace="10" vspace="10" border="0" align="right" /></a>
Consistently ranked among the sport's top-50 players, Moore has garnered worldwide acclaim for his skill as well as his attire, which has included throwback looks like skinny neck ties, cardigans and vests. In six full seasons on the PGA Tour, the 29-year-old American has one win, six runner-ups and an additional 20 top-10 finishes. Prior to turning pro, he had one of the best amateur careers in history, highlighted by a 2004 season that included victories at the U.S. Amateur, U.S. Public Links, NCAA Championship, Western Amateur and Sahalee Players Championship.</p>
<p>
"When we discussed the guy to become the modern face of Arnie, Ryan was No. 1 on everyone's list," says Geoff Tait, Creative Director for Arnie and Quagmire. "He truly gets our vision and is a dapper guy who's always moving mainstream menswear trends onto the fairways."</p>
<p>
Recently ranked one of "The 25 Coolest Athletes of All Time" by GQ, which previously named him one of the "50 Most Stylish Men of the Past 50 Years," Mr. Palmer was also honored as one of "The 75 Best Dressed Men of All Time" by Esquire. The Arnie collection was developed through countless hours researching primary source material - including Mr. Palmer's personal library of photographs and archive of historically significant garments. It is set for three deliveries in 2012, each with a distinct aesthetic:</p>
<p>
1950s (February) - During this period, Mr. Palmer showcased slim, clean-fitting clothes. He preferred fitted pants and tops with short plackets, small collars and shorter sleeves. Red was a prominent color in his wardrobe and is exclusively found in the 1950s collection.</p>
<p>
1960s (April) - While dominating the competition, Mr. Palmer was also looking the part. Wider legged pants, wider collars and longer shirt plackets were the style of the day. No golfer of the era looked as naturally cool as Mr. Palmer, especially in his staple color of blue, which is exclusively found in the 1960s collection.</P>
<p>
1970s (July) - While piloting his own plane around the world, Mr. Palmer's wardrobe continued to evolve and set trends. He chose shirts with slightly wider collars and long plackets, but the fit of his pants more closely resembled a modern boot cut. His color palette also became more subdued, hence grey being the signature color exclusive to the 1970s collection.</P>
<p>
For more information: <a href="http://www.arniewear.com">www.arniewear.com</a>, <a href="http://www.facebook.com/ArnieWear">www.facebook.com/ArnieWear</a> or 800.652.9839.</P>
<p>
<strong>Behind Arnie</strong></P>
<p>
Two buddies who met on a golf trip, Geoff Tait and Bobby Pasternak founded Quagmire in 2005 and were named "Canadian Executives of the Year" by ScoreGolf Magazine in 2011. The line - which includes men's, women's and kid's golf and lifestyle clothing - is available at hundreds of pro shops and off-course retailers throughout North America.</P>
<p>
Quagmire's management partner is the 32-year-old Jaytex Group, the Canada licensee of famous brands Kenneth Cole Reaction, Tommy Bahama, Original Penguin, Gant, Union Bay and Ben Sherman.</p>
<p>Contact:<br>
David Griffith<br>
Buffalo Communications<br>
703.891.3391<br>
dgriffith@buffalocommunications.com<br>
twitter.com/buffalocomm<br>
www.buffalocommunications.com</p>]]>
</content>
</entry>
<entry>
<title>Palmer nostalgic, realistic about old Bob Hope event</title>
<link rel="alternate" type="text/html" href="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/ARCHIVE/2012/01/palmer_nostalgi.aspx" />
<modified>2012-01-20T17:54:28Z</modified>
<issued>2012-01-18T14:21:56Z</issued>
<id>tag:www.arnoldpalmer.com,2012:/EXPERIENCE/WHATSNEW//5.1067</id>
<created>2012-01-18T14:21:56Z</created>
<summary type="text/plain">By Larry Bohannan, The (Palm Springs, Calif.) Desert Sun

No golfer was more associated with Bob Hope or the tournament that featured Hope&apos;s name than Arnold Palmer. Not only did Palmer win the Bob Hope Classic five times between 1960 and 1973, but the 1973 event was Palmer&apos;s last of 62 victories on the PGA Tour.
Palmer was also a friend of Hope, appearing on Hope&apos;s television specials and even making a cameo appearance in one of Hope&apos;s movies, Call Me Bwana.

So Palmer is both nostalgic and realistic about the changes that have come to Hope&apos;s old tournament.</summary>
<author>
<name>scurry</name>

<email>webmaster@arnoldpalmer.com</email>
</author>
<dc:subject>What&apos;s New</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/">
<![CDATA[<p>By Larry Bohannan, The (Palm Springs, Calif.) Desert Sun</p>
<p>
No golfer was more associated with Bob Hope or the tournament that featured Hope's name than Arnold Palmer. Not only did Palmer win the Bob Hope Classic five times between 1960 and 1973, but the 1973 event was Palmer's last of 62 victories on the PGA Tour.</p>
<p>Palmer was also a friend of Hope, appearing on Hope's television specials and even making a cameo appearance in one of Hope's movies, Call Me Bwana.</p>
<p>
So Palmer is both nostalgic and realistic about the changes that have come to Hope's old tournament.</p>]]>
<![CDATA[<p>"Of course I'm sad for one thing, that it isn't the Bob Hope anymore. That's something that I suppose they ought to think about, how to incorporate Hope's name into it," Palmer said in an interview with The Desert Sun from his offices at Bay Hill Golf Club in Orlando, Fla. "But I'm happy that Humana has picked it up and is moving it forward."</p>
<p>
Palmer also said he is happy to see the tournament aligned with former President Bill Clinton.</p>
<p>
Palmer saw the importance of two other former presidents, Dwight Eisenhower and Gerald Ford, for the tournament specifically and golf in general.</p>
<p>
Both Eisenhower and Ford helped grow the game and bring fans to the Hope event.</p>
<p>
"(Clinton) will do a lot for the tournament," Palmer said.</p>
<p>
In Palmer's time in professional golf dating back to his win in the 1954 U.S. Amateur, he has seen both the rise and fall of celebrity golf on the PGA Tour.</p>
<p><a href="http://www.usatoday.com/sports/golf/pga/story/2012-01-18/humana-challenge-arnold-palmer/52646244/1">Read the full story on USAToday.com</a></p>]]>
</content>
</entry>
<entry>
<title>Ace Number 20 for Arnold Palmer</title>
<link rel="alternate" type="text/html" href="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/ARCHIVE/2011/11/ace_number_20_f.aspx" />
<modified>2011-11-10T23:29:30Z</modified>
<issued>2011-11-09T00:31:33Z</issued>
<id>tag:www.arnoldpalmer.com,2011:/EXPERIENCE/WHATSNEW//5.1058</id>
<created>2011-11-09T00:31:33Z</created>
<summary type="text/plain">ORLANDO, FL - Golf legend Arnold Palmer sunk his 20th career hole-in-one on the 7th hole of the Charger Course at Bay Hill today.</summary>
<author>
<name>scurry</name>

<email>webmaster@arnoldpalmer.com</email>
</author>
<dc:subject>What&apos;s New</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/">
<![CDATA[<p>ORLANDO, FL - Golf legend Arnold Palmer sunk his 20th career <a href="http://www.arnoldpalmer.com/experience/holes_in_one.aspx">hole-in-one</a> on the 7th hole of the Charger Course at <a href="http://www.bayhill.com/">Bay Hill</a> today.</p>
<p>
Palmer, 82, was playing a friendly round with Dick Ferris, Bill Damron, Bruce Walters and Will Carey. </p>
<p> The Callaway staff pro icon teed up on the 163-yard hole with a brand new Callaway Razr XF 5-iron, the first time he used that set of clubs.</p>
<p>
"Wow, that felt good!" said Palmer. </p>


]]>
<![CDATA[<p>Of his 20 lifetime aces, Palmer made three in PGA Tour events, four on the Senior (now Champions) Tour, and one in Japan. His last hole-in-one came eight years ago, also at Bay Hill. "My first one came at Latrobe Country Club when I was in high school on a short par-3," Palmer recalled. "I think I've made three of the 20 on that same hole. In the early days I was hitting wedges on that hole and now I'm hitting 8-irons."</P>
<p>
"It was into a cross-wind from the left. The ball landed 10 feet short and politely rolled up into the hole," Palmer explained. "I enjoyed the new irons very much. It was the first time I used them and I made a hole-in-one, so it was quite a surprise. I'm actually going out to hit some more balls today because I'm excited to play with this new equipment."</p>
</p><p>
The hole-in-one was part of an impressive round of golf. Palmer carded a 79—going out in 40 and coming home in 39—to best his age by three shots, but said the hole-in-one put a dent in his wallet. "It cost me quite a lot of money (at the 19th hole)...and I didn't mind one bit," Palmer quipped.</p>
<p>
The golf legend then posed the question, "I wonder how many aces we've all had?" 
</P>
<p>
They have made 50 aces among them.</p>]]>
</content>
</entry>
<entry>
<title>ARNOLD PALMER HONORED BY T.J. MARTELL FOUNDATION WITH LIFETIME PHILANTHROPIC AWARD</title>
<link rel="alternate" type="text/html" href="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/ARCHIVE/2011/10/arnold_palmer_h_6.aspx" />
<modified>2011-11-02T20:05:52Z</modified>
<issued>2011-10-31T21:50:48Z</issued>
<id>tag:www.arnoldpalmer.com,2011:/EXPERIENCE/WHATSNEW//5.1051</id>
<created>2011-10-31T21:50:48Z</created>
<summary type="text/plain">NEW YORK, NY – Golf legend and philanthropist Arnold Palmer will receive the Lifetime Philanthropic Achievement Award from Tony Martell, Founder and Chairman of the T.J. Martell Foundation for Leukemia, Cancer and AIDS Research, at the 36th Annual Awards Gala on Thursday, November 3rd at the Marriott Marquis in Times Square.</summary>
<author>
<name>scurry</name>

<email>webmaster@arnoldpalmer.com</email>
</author>
<dc:subject>What&apos;s New</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/">
<![CDATA[<p>NEW YORK, NY – Golf legend and philanthropist Arnold Palmer will receive the Lifetime Philanthropic Achievement Award from Tony Martell, Founder and Chairman of the T.J. Martell Foundation for Leukemia, Cancer and AIDS Research, at the 36th Annual Awards Gala on Thursday, November 3rd at the Marriott Marquis in Times Square.</p>]]>
<![CDATA[<p>
The T.J. Martell Foundation has provided more than $250 million in funding to leading research hospitals for innovative, early-stage cancer and AIDS research. The Martell Honors Gala is one of the biggest and most glamorous events of New York City’s fall season bringing together over 1,000 music and entertainment leaders, top business and media executives and celebrities.</p>
<p>
T.J., Tony Martell's son for whom the Foundation is named, was an avid golfer in high school with a single-digit handicap.  Before passing away, he considered Arnold Palmer to be one of his greatest heroes.  He followed Palmer with great interest and should be considered a member of Arnie's Army, if not in body then surely in spirit.</p>
<p>
"For a short time, engrossed in Arnie's book, I had T.J. back with me - excited as the golf loving teenager he was. Being a music company executive I had the opportunity to introduce T.J. to many rock stars, but his idol, throughout all his high school and college years was always Arnie Palmer." said Tony Martell, Chairman & Founder. "Mr. Palmer embodies the spirit, generosity, and hope of my beloved T.J., making November 3rd the high point of all our past Gala honorees."</p>
<p>
For nearly a half century, Arnold Palmer's charismatic personality, swashbuckling style of golf and unfailing sense of kindness and thoughtfulness have endeared him to millions throughout the world.</p>
<p>
Palmer and his late wife Winnie have supported numerous philanthropic causes, including serving as honorary national chairman of the March of Dimes Birth Defects Foundation for 20 years, nature conservation, cancer prevention and women's and children's health. He has founded the Arnold Palmer Pavilion at the University of Pittsburgh Medical Center and the Arnold Palmer Medical Center in Orlando, Florida where the Arnold Palmer Hospital for Children and the Winnie Palmer Hospital for Women and Babies are located, which in just over two decades has risen from a community hospital serving Central Florida to an internationally-known health care institution, now ranked as one of the country’s “Best Children’s Hospitals” by U.S. News & World Report.</p>
<p>
"This is a wonderful honor to receive from an organization that so generously gives to such an admirable cause." said Palmer. "I am so pleased, especially for the relationship our hospital and community hope to establish with the T.J. Martell Foundation."</p>]]>
</content>
</entry>
<entry>
<title>Two years after renovation, Bay Hill Club &amp; Lodge&apos;s Championship Course looks better than ever</title>
<link rel="alternate" type="text/html" href="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/ARCHIVE/2011/10/two_years_after.aspx" />
<modified>2011-10-28T19:05:00Z</modified>
<issued>2011-10-28T18:59:25Z</issued>
<id>tag:www.arnoldpalmer.com,2011:/EXPERIENCE/WHATSNEW//5.1047</id>
<created>2011-10-28T18:59:25Z</created>
<summary type="text/plain">
ORLANDO, Fla. -- Even two years later, the renovation of the Bay Hill Club &amp; Lodge continues to be praised and cherished.
Members, guests, managers and, most important, the PGA Tour pros who tee it up every March in the Arnold Palmer Invitational, have embraced Palmer&apos;s thoughtful work to the bunkers and green complexes. The new grass on the greens, Emerald Bermuda, has been deemed &quot;the right fit&quot; by all. The renovation, which was completed Sept. 10, 2009, gives the King another reason to celebrate his birthday each year.</summary>
<author>
<name>scurry</name>

<email>webmaster@arnoldpalmer.com</email>
</author>
<dc:subject>What&apos;s New</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/">
<![CDATA[<p>Courtesy of <a href="http://www.orlandogolf.com/departments/coursereviews/bay-hill-club-lodge-championship-12461.htm">OrlandoGolf.com</a> - By Jason Scott Deegan, Senior Staff Writer</p>
<p>
ORLANDO, Fla. -- Even two years later, the renovation of the <a href="http://www.bayhill.com">Bay Hill Club & Lodge</a> continues to be praised and cherished.</p>
<p>Critics have blasted changes at some other high-profile tournament courses -- notably Dubsdread at Cog Hill Golf & Country Club near Chicago and the West Course at the Wentworth Club in England -- but not Bay Hill.</p>
<p>
Members, guests, managers and, most important, the PGA Tour pros who tee it up every March in the Arnold Palmer Invitational, have embraced Palmer's thoughtful work to the bunkers and green complexes. The new grass on the greens, Emerald Bermuda, has been deemed "the right fit" by all. The renovation, which was completed Sept. 10, 2009, gives the King another reason to celebrate his birthday each year.</p>
]]>
<![CDATA[<p>
"The most telling things are the greens," said Roy Saunders, the vice president at Bay Hill. "That is where you receive your criticism or accolades. Everybody loves the greens. The grass is really doing very nicely. They have really matured well this summer. They are thick, smooth and roll nice."</p>
<h2>
Bay Hill's tournament-quality greens</h2>
<p>
With the new grass, members and guests enjoy tournament-quality greens almost year-round. Matt Beaver, Bay Hill's superintendent, said today's greens require less off-season maintenance, reducing the number of annual aerifications from three or four down to two.</p>
<p>
Bay Hill General Manager Ray Easler said the greens receive shots better. He also noted their more-subtle slopes are a fairer test of golf.</p>
<p>
"It takes a couple years for new greens to take hold, so you can manicure them how you like," he said. "This grass has done a great job the past couple years. We are really pleased with the choice.</p>
<p>
It is a strong grass. It takes the heat and maintenance well. It takes over-seeding extremely well, and it comes back. That's all in the plus column."</p>
<p>
Rewind to 2010 during the first Arnold Palmer Invitational, where players were immediately smitten with the changes.</p>
<p>
Phil Mickelson, normally quite outspoken, said "everything was changed for the better." Mickelson was especially happy the fourth and 16th holes transitioned back into the risk-reward par 5s of the past.</p>
<p>
Ernie Els, the 2010 champion who has taken heat for his work as a designer at Wentworth Club, was especially kind, calling the course brilliant.</p>
<p>
"The shaping is different," Els said then. "The bigger bunkers, you know, they have the edges that flow through the bunkers. I think it's very well designed. Some of the new green complexes are good. They (create) really tough pin positions. I mean, 11-under won. I know I was 14-under through 67 holes, but, you know, for a par 72, 11-under winning, that's pretty good.</p>
<p>
"That's where, as a designer, that's where you want the winning score to be."</p>
<h2>
Bay Hill Club & Lodge: The verdict</h2>
<p>
Scott Wellington, the tournament director of the Invitational, admits he was surprised to hear such glowing reviews so early.</p>
<p>
Flash-faced bunkers provide definition that may have been lacking. And the newly shaved areas around the greens, at holes 1-6 and 10-18, add a whole new dimension of shot-making that is easier for amateurs but requires more precision and thinking from pros.</p>
<p>
Wellington said the revamped version of Bay Hill isn't necessarily tougher, even though the course throws more sand than ever at players. He indicated Palmer isn't looking at other changes, but added, "You never know."</p>
<p>
"Mr. Palmer is always looking to do subtle tweaking, but to do anything significant, (I think) the golf course stands up on its own," Wellington said. "To add a tee or lengthen a tee where we have room to do that, I think those are the kinds of things Mr. Palmer looks at year in and year out."</p>]]>
</content>
</entry>
<entry>
<title>Golf Channel features Palmer, WFU</title>
<link rel="alternate" type="text/html" href="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/ARCHIVE/2011/10/golf_channel_fe_1.aspx" />
<modified>2011-10-25T23:01:59Z</modified>
<issued>2011-10-25T22:58:14Z</issued>
<id>tag:www.arnoldpalmer.com,2011:/EXPERIENCE/WHATSNEW//5.1046</id>
<created>2011-10-25T22:58:14Z</created>
<summary type="text/plain">Three days of celebrating Arnold Palmer and Wake Forest golf concluded Monday, Oct. 17 with a pro-am tournament at Old Town Club.</summary>
<author>
<name>scurry</name>

<email>webmaster@arnoldpalmer.com</email>
</author>
<dc:subject>What&apos;s New</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.arnoldpalmer.com/EXPERIENCE/WHATSNEW/">
<![CDATA[<p><em>Three days of celebrating Arnold Palmer and Wake Forest golf concluded Monday, Oct. 17 with a pro-am tournament at Old Town Club.</em></p>]]>
<![CDATA[<p>
A long list of Wake Forest pros came out to support Palmer, including Bill Haas and Webb Simpson, who just finished Nos. 1 and 2 in the FedEx Cup race. Other pros included: Jay Haas, Scott Hoch, Bill Andrade, Kyle Reifers, Jay Sigel, Robert Wrenn, Laura Diaz, Morris Hatalsky and John Maginnes, along with basketball star Chris Paul.</p>
<p>
Simpson’s team — he was paired with amateurs John Spanos, Todd Goergen and Pete and Burney Jennings — won the title.</p>
<p>
The event capped a weekend that included Bill Haas opening the gate at the football game and the golf complex being named for Palmer during a Sunday reception.</p>
<p><strong>
Golf Channel features Palmer, WFU</strong></p>
<p>
The Golf Channel’s Win McMurry caught up with Palmer and the tour pros who have followed in Palmer’s footsteps. Bill Haas, the reigning FedEx Cup champion, talks about Palmer’s passion for Wake Forest: “It’s not often you can talk about golf and a school and you get choked up. It’s amazing how he cares about Wake Forest, and it makes you realize that this place is a special place. It’s more than a university to a lot of people, and just like him, we’re all proud to be a Wake Forest Demon Deacon.”
</p><p>
<a href="http://www.golfchannel.com/media/golf-central-monday-102411-arnold-palmer-wake-forest/?t=129-436">See more from the Golf Channel</a>
</p>
<p><strong>Palmer picks Deacons duo</strong></p>
<p>
Arnold Palmer has one way to settle any debate about this season’s PGA Tour player of the year.</p>
<p>
“I’d make Bill (Haas) and Webb (Simpson) co-players of the year,” Palmer, 82, said during the pro-am. “Of course, I’m a little biased toward the Wake guys. But they are both great guys, and I’m so happy to see them doing so well.”</p>
<p>
<a href="http://www2.journalnow.com/sports/2011/oct/18/wssport01-palmer-picks-deacons-duo-ar-1508969/">Read about Palmer, Simpson and Haas in the Winston-Salem Journal</a></p>
]]>
</content>
</entry>

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